Introducing edible wine in the form of real WINE gums. A totally new and exclusive luxury product for the market. This designer product is available in the flavours of Chardonnay, Merlot, Rosé and Riesling. Our wine gum offers an interplay of the senses; experience its sensational scent, its gentle touch, amazing taste, and a finish that lingers in your mouth.
This lifestyle WINE gum is an ’adult luxury treat’, and tries to capture that first sip of wine in a different way, without actually drinking. At present, the range consists of a white Chardonnay, a German Riesling, a Rosé and a red Merlot WINE gum.
The Real WINE Gum came into existence through an art school experiment. The idea was to recreate the feeling of that first sip of wine, without actually drinking it. Spectators were undergoing an experience in which all of their senses were stimulated, with wine as its main component. For this installation the visual arts, theater, food & drinks, and entrepreneurship was the inspiration. The Real WINE Gum is the manifestation of the ‘taste’ category of this installation.
Principals of The Wine Xperience are:
1. Fascination for the authenticity of wine, its traditions, and its universal relevance.
2. The Art project: Wine as Art.
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